Clouds, clouds, clouds. We just can’t stop talking about them. From Box, to Dropbox, to other cloud technology services named after boxes, there seems to be no shortage of cloud storage options for your business. Except (cue sound of car brakes screeching), those options may begin to dry up if Apple, Google, and Microsoft have their way.

With Google worrying about Amazon, and Apple worrying about Google, and Amazon flaunting its superior drive while racing to stay ahead, Microsoft has very slyly inched its way closer to cloud supremacy with its OneDrive. Acting in the role of House Lannister from Game of Thrones, Microsoft has made alliances with their sworn enemies, House Apple, and has gone to war with both House Box and House Dropbox (the cloud versions of House Stark and House Karstark). A recent statement from Microsoft is a thinly veiled declaration of war.

War with the North: Thinking Outside the Box

Just as House Lannister commands the most resources in the fabled kingdom of Westeros, Microsoft commands perhaps the largest default storage option of all the cloud servers, with initial storage ranging from 25GB to 1TB for just $60 per year. To put that in perspective, Dropbox’s largest offering of 500GB costs $499 per year. People side with the superpower that is most likely to win, and right now Microsoft is in the perfect position to strike (Microsoft users can also integrate Open Office with OneDrive). House Box and House Dropbox are at their weakest points, as they are drowned out by Amazon, Apple, Google, and Microsoft.

A Red Wedding: Web Giants Take Down Dropbox

On Friday, January 10th, 2014, Dropbox suffered a crippling defeat as many of its subscribers found it difficult or impossible to access their files. Like Rob Stark trying to keep his army under control, Dropbox has failed to keep its cloud services within its domain. A multitude of security problems and other vulnerabilities have damaged its business sales, and could result in users abandoning the service for safer and cheaper options (chiefly those of House Microsoft). The cloud giants will likely only have to stand and wait for House Dropbox to collapse in on itself. Then Microsoft will only have to worry about the major players seeking to take the cloud-throne, and we’ll be monitoring the situation closely.

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